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MARKETING-SALES

MARKETING-SALES

Date: Sep 15 2007

Topic: Business English

Author: hoda61

Lesson

MARKETING-SALES

Vocabulary

   After-sales service   Service that continues after the sale of a product (maintenance, etc.)
   Agent   Person or company that acts for another and provides a specified
   service
   B2B e-commerce   Business to business e-commerce : use of commercial networks, online
   product catalogues and other online resources to obtain better prices and
   reach new customers.
   B2C e-commerce   Business to consumer e-commerce :
   online sale of goods and services directly to consumers.
   Benchmarking   Comparing one's products to those of competitors in order to improve quality
   and performance.
   Buyer   1)  Any person who makes a purchase.  
   2)  A person employed to choose and buy stock for a company.
   Cash refund offer   Offer to pay back part of the purchase price of a product to customers who
   send  a "proof of purchase" to the manufacturer.
   Chain store   Two or more shops or outlets that have the same owner  and sell similar lines
   of merchandise.
   Client   A person who buys services or advice from a lawyer, an accountant or other
   professional.
   Close   Finalise a deal or sale.
   Convenience store   Small shop located near a residential area that opens long hours, seven days
   a week.
   Customer   A person who buys something from a shop or business.
   Coupon   Certificate  that gives customers a saving when they purchase
   a specific product.
   Deal   A business transaction
   Department store   A large shop or store that carries a wide variety of product lines.
   Direct investment   Entering a foreign market by setting up assembly or manufacturing facilities in
   that country.
   Discount   A reduction in price.
   E-commerce   Buying and selling by electronic means, primarily on the Internet.
   E-marketing   Promotion of products and services over the Internet.
   Extranet   A network that connects a company with its suppliers and distributors.
   Follow-up   To maintain contact after the sale to ensure customer satisfaction.
   Franchise    Association between a manufacturer or wholesaler (franchiser) and an
   independent business person (franchisee) who buys the right to own
   and operate a unit in the franchise system.
   Guarantee   A promise that a product will be repaired or replaced if faulty.
   Intranet   A network that connects people within a company to each other.
   Joint Venture   A way of entering a foreign market by joining with a foreign company to
   manufacture or market a product or service.
   Market leader   The company with the largest market share in an industry.
   Mark up   The percentage of the price of a product added to cost to reach a selling price.
   Opinion leader   Person within a reference who, because of competence, knowledge, or other
   characteristics, exerts influence on others.
   Packaging   Designing and producing the container or wrapper for a product.
   Product   Anything that can be offered on the market, usually for sale.
   Product line   A group of products that are closely related.
   Prospect   A potential customer.
   Representative   A sales representative is a person who represents and sells for a company.
   Retail   To sell in small quantities, as in a shop, directly to the consumers.
   Shopping centre   Group of shops or retail businesses developed and managed as a unit.
   Telephone marketing   Using the telephone to sell directly to customers.
   Viral marketing   The Internet version of word-of-mouth marketing - email messages that
   customers pass on to friends.
   Wholesale   To sell goods and services to those buying for resale (e.g. a shop)
   or for business use

Comments

Log in to Comment

zhangpiao

China

Smilecom on …

07:35 AM Aug 29 2008 |

spceialist

spceialist

Egypt

allready i will use this

09:21 PM Apr 03 2008 |

Lian.Hanjin

China

nice

07:46 AM Mar 22 2008 |

hoda61

hoda61

Morocco

Malcolmx

If i knew before that ur interesting about idioms and these expressions, i was to send it to u personally  in a letter …

U see? it can be a special letter just for u

Thx for replingWink

05:37 PM Mar 04 2008 |

malcolmx

Morocco

It's very intresting simultaneaously for students as for teachers. It helps us a lot in teaching and providing updated lessons to our students.       Many thanks to all of you.

 

03:44 PM Mar 04 2008 |

UrSunshine

India

Really good lesson. It covers up most of the marketing jargon.

10:12 AM Jan 22 2008 |

hoda61

hoda61

Morocco

vivian zhou

ur welcome

02:04 PM Jan 17 2008 |

Vivian zhou

China

thank you very much!

04:36 PM Jan 16 2008 |

hoda61

hoda61

Morocco

rooia

thx for repling

it's nice from u dear…

09:58 AM Jan 03 2008 |

rooia

rooia

Iraq

Good job…well done..

09:36 AM Jan 02 2008 |

hoda61

hoda61

Morocco

umm

i didn't got u exactly but …

sure it's great to use these vocabulary

be specific then ill tell u the ins and outsWink

 

03:04 PM Dec 31 2007 |

awais7

awais7

Pakistan

market up an down are very great please tell me these up and down are great  or not

04:22 AM Dec 31 2007 |

hoda61

hoda61

Morocco

vikky

thx for replyWink

06:58 PM Dec 09 2007 |

vikky07

vikky07

India

thanks a lot…...it is excellent…

10:27 AM Nov 24 2007 |

idris1

idris1

Kuwait

thanks alot realy

 

01:47 PM Nov 22 2007 |

hoda61

hoda61

Morocco

hakimi : and also cool answer from u

semsem.12: ur welcome

04:58 PM Oct 01 2007 |

semsem.12

semsem.12

Morocco

thanks for ur great effort , is really a useful lesson for me .

04:00 PM Sep 30 2007 |

hoda61

hoda61

Morocco

thx

and i told u before

that

ur

speacial

04:06 PM Sep 15 2007 |

Mophid

Mophid

United States

Hello Hoda!

You're doing really good. I told you it is higher than great, they're really helpful and educative. I hope God bless you

Thanks!

03:41 PM Sep 15 2007 |

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