Lesson
There are a lot of expressions used in business which are borrowed from the army and from war. Here are some examples:You can 'gain ground' on your competition.
- We've gained ground in the Japanese market. We now have a 20% market share, up from just 7% last year.
- I don't think we should just withdraw the product because we have such a poor share of the market. Let's not give up without a fight. Let's try some other marketing strategies.
- Our sales team is doing badly against the competition. We may need to reinforce the team with some new recruits.
- In China, we've decided to join forces with a local company and set up a joint venture.
- After our last radio campaign, we were bombarded with calls to our customer lines.
- The boss is very angry. It would be a good idea to keep your head down for a few days.
- I've set my sights on being the next sales manager.
- There isn't much money and Accounts and Marketing are having a big battle over the advertising budget.
- He's always irritating the boss by being late for meetings. He's his own worst enemy.
- Our target this year is to increase sales by 10%.
- We need to capture more of the youth market.
- They were a casualty of the last recession.
- The workers are very unhappy and so are the customers. Taking over that company would be a real minefield.