Intro
1. Learn Vocabulary - Learn some new vocabulary before you start the lesson.
2. Read and Prepare - Read the introduction and prepare to hear the audio.
Music is everywhere. You hear it in businesses, movies, TV shows, and all over the Internet. How did it get there? Paul Anthony and his company, Rumblefish, might have had something to do with it.
Rumblefish is a music licensing company. They help artists earn money from their recordings by selling the right to use the music. They have licensed millions of songs to everything from major films to YouTube videos.
We recently met with Paul at Rumblefish headquarters. The office is filled with instruments, but we weren’t there to play music. We came to learn English vocabulary from the music industry.
3. Watch - Watch the video without reading the dialog.
Dialog
1. Listen and Read - Listen to the audio and read the dialog at the same time.
2. Study - Read the dialog again to see how the vocab words are used.
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Jason: This is business English on English, baby! I am Jason here with Paul Anthony, CEO of Rumblefish. Can you tell us a little bit about what your company does?
Paul: Yeah, Rumblefish is a music licensing company. So we get soundtracks into movies, TV shows, video games, YouTube videos, anybody that needs a soundtrack for a video.
Jason: What is a license?
Paul: license provides you with permission. A license for a driver means you can drive. A license for a soundtrack means you have permission to use the song in a movie or in your YouTube video.
Jason: What is an independent artist?
Paul: An independent artist is someone local, that may live near you. Think about if you have a guitar player that lives near your house or someone that plays piano. When they write their music, they own their music and they’re independent, as opposed to someone who sold their music to a larger corporation. They really care about the music first and about the money second. But that said, when you send an independent musician royalties from their music being a soundtrack in a movie, it means a lot to them and all they care about is taking that money and buying a new guitar or buying a new drum set or instrument so that they can make more music. It’s more fulfilling.
Jason: What are royalties?
Paul: When someone buys a music license from us, they pay a fee. A royalty is the percentage of that money, a piece of that money that goes to the artist.
Jason: What is user generated content?
Paul: Not even seven, eight years ago, the only video that we saw was video made by professionals. Now, if you have a phone, you’re a filmmaker. You can always make video content. And now amateurs, like you and me, when we make a video, we need a soundtrack too. So they come to our website, friendlymusic.com, and get a soundtrack for any video.
Jason: Why did you choose this business?
Paul: I’ve been a musician ever since I was a kid. I’m a drummer, and I learned how to write music for piano, and I just watched a lot of my friends struggle writing music, and tried to find a way to license my music. So I started to license my music into movies and ads and such and really enjoyed it. So I started licensing my friends’ music as well. I’d license their songs and split the money.
Jason: Thank you so much for talking with us.
Paul: English, baby!
Grammar Point
Go Super to learn "Present Perfect Tense" from this lesson
Quizzes
Lesson MP3
The iTEP® test
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Discussion
Paul Anthony owns Rumblefish, a company that sells music licenses that give people permission to use music in videos. They specialize in music by independent artists and enjoy helping these musicians earn royalties on their work.
Rumblefish can even help people get permission to use a song in user generated content, like YouTube videos. Paul is a musician and got his start in the music business by licensing his own music and music by his friends. Now his company has licensed millions of songs!
What kind of music do you like to hear in videos and movies?
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